Effectiveness and ethical practices often seem to be at odds, in professional environments, whether civic or commercial. The tendency to put organizational needs over the needs of people and their communities can lead to disastrous results. With appropriate training, support, and ongoing dialogue, leaders can find ways to hold the stories of their publics, alongside the story of the stresses and strains of maintaining an institution. Over the years, many organizations have created fellowship programs for emergent leadership, to instill a sense of ethics and integrity of purpose, in young professionals.

A museum that serves a million visitors a year has many stories to tell about the intersection between museum staff and the public. In 2014, the Natural History Museum of Los Angeles County opened its massive "Nature Gardens/Nature Lab" indoor/outdoor permanent exhibit. As part of the launch preparations, the museum invited StoryCenter to assist in a series of workshops designed to explore how storytelling could inform the planning and implementation process and build a stronger sense of trust and awareness, among the many layers of staff engaged in the project.    

When the Wild Center opened its doors in 2006, it was already one of the most unique science museums in the United States, situated in the heart of the country's largest natural park. The Center's relationship to the local and regional community has always been one of active engagement, and nowhere was that more true than with the decision to provide a maple sugaring education and production facility right at the museum. The Community Maple Project brought scientists and experts, commercial producers, and do-it-yourself enthusiasts together to help the community re-claim the tradition of maple sugaring. 

Story in the context of leadership development has a long history, much of it focused on the skills and techniques of conceiving, writing, and performing stories as part of public speaking and presentation activities. Less emphasis has been put on how story can promote self-awareness and self assessment in organizational development and executive training. Learning how to access stories at a deeper level fosters authenticity in communication: you listen, you reflect, you consider, you communicate.